Executive Profile
Technology executive with 24+ years of experience leading engineering organizations, enterprise software development, digital transformation, and high-scale commerce platforms.
Across CTO and co-founder roles, I have helped organizations modernize legacy systems, build scalable products, establish strong engineering standards, and connect technology investment to measurable business outcomes. My leadership approach combines clear technical vision, operational discipline, hands-on architectural depth, and a culture of ownership and continuous learning.
Selected Impact
Led a multidisciplinary technology organization spanning engineering, DevOps, QA, infrastructure, and architecture.
Shortened release cycles through platform engineering, CI/CD, delivery standards, and autonomous product teams.
Re-architected Banimode to support 10,000+ concurrent users while protecting core business integrations.
Delivered a multi-vendor marketplace transformation while the commercial platform remained operational.
Professional Experience
May 2022 — Present
Chief Technology Officer
Holoo Software · Tehran, Iran · On-site
Leading technology strategy, architecture, engineering, DevOps, infrastructure, and quality for a major enterprise software organization.
- Lead a 40+ person technology organization across Software Engineering, DevOps, QA, Infrastructure, and Architecture.
- Defined and executed the technology roadmap and reorganized engineering into autonomous cross-functional product teams.
- Built Platform Engineering and BizDevOps capabilities with shared infrastructure, CI/CD, deployment standards, and developer tooling.
- Reduced software release cycles from monthly to weekly while improving ownership, consistency, and time-to-market.
- Led the transition from traditional desktop development toward cloud-native architecture and introduced AI-assisted engineering practices.
Jan 2020 — May 2022
Chief Technology Officer
Banimode · Tehran, Iran · On-site
Recruited to modernize a deeply customized legacy commerce platform and prepare the business for its next stage of growth.
- Built and led a 25+ person organization across Software Engineering, QA, Infrastructure, and DevOps.
- Transformed the platform from traditional e-commerce into a scalable multi-vendor marketplace without planned downtime.
- Increased concurrent-user capacity by more than 10×, from under 1,000 to over 10,000 simultaneous users.
- Preserved ERP, accounting, warehouse, and operational integrations throughout the modernization, avoiding a high-risk big-bang migration.
- Established CI/CD, automated deployment, monitoring, and weekly release practices and delivered stable performance during national peak campaigns.
Jan 2018 — Dec 2020
Chief Technology Officer
Hamechio.com · Iran · Hybrid
Owned technology direction, product engineering, delivery planning, and the systems connecting business goals to operations.
- Developed short- and long-term technology strategies around product and market requirements.
- Coordinated product, engineering, and operational teams to deliver platform features and extensions.
- Established delivery plans, architecture decisions, and technology requirements across multiple applications.
Dec 2013 — Dec 2015
Chief Technology Officer
Akord · Tehran, Iran · On-site
Led technology and team development for an online music-focused product and its supporting platform.
- Owned technical architecture and software delivery.
- Built engineering capability across web, Python-based services, and infrastructure.
Jan 2015 — 2016
Chief Technology Officer
Takmall · Tehran, Iran
Built and scaled the technical foundation of a growing online marketplace.
- Led the technical team, system architecture, and product-delivery practices.
Jun 2010 — Dec 2015
Co-founder & Technical Team Lead
Ponisha · Tehran, Iran · Hybrid
Co-founded one of Iran’s pioneering freelance marketplace platforms.
- Helped establish the product, engineering team, and technical platform from an early-stage idea.
Dec 2001 — Nov 2016
Co-founder & Instructor
Barnamenevis Academy · Tehran, Iran · On-site
Built a developer-learning community and delivered hands-on software engineering education for thousands of learners.
- Taught web development, PHP, MySQL, Laravel, UI, and software engineering.
- Authored technical books and numerous articles for the Persian software community.
Core Competencies
Leadership & Strategy
Technology Strategy · Engineering Leadership · Team Building & Coaching · Engineering Governance · Digital Transformation
Architecture & Platforms
Enterprise Architecture · Solution Architecture · Distributed Systems · Cloud Architecture · Microservices & API Strategy
Delivery & Operations
Platform Engineering · DevOps & CI/CD · Software Delivery · Observability · SDLC & Quality Engineering
Engineering
PHP & Laravel · JavaScript & React · Python & Go · MySQL & Redis · Docker & Kubernetes
Community & Publications
For more than two decades, I have contributed to the Persian software community as an instructor, author, and co-founder of Barnamenevis.org. I have taught 4,000+ learners and authored technical material on PHP, Laravel, Yii, SQL, web development, and software engineering.
Continuous Learning
Career-long independent study, teaching, writing, and practical leadership across software engineering, architecture, cloud platforms, business systems, and technology management.